Tips: Gaining Readers on Instagram

In February 2016 I began my own writing account on Instagram. Since starting I have gained a decent following size of 7.5k followers. I recieve many DMs asking for tips, so I thought this would be a great topic to start with.

Here are the 5 C’s for gaining meaningful followers on your instagram writing account.

  1. Participate in the Community
  2. Be Consistent
  3. Have Solid Content
  4. Captivate Readers
  5. Create What YOU Love


Participate in the Community:

Instagram has cultivated a strong community of writers and readers. The best way to become part of a community is to participate as much as you can (especially when you are first starting out). That means making time (whether it’s 10 minutes a day, or an hour on the weekend) to read what other writers are posting. Read. Like. Comment. Be specific and genuine with your comments. Do not spam accounts with comments like “Check me out” or “Give me a read.” This can come off the wrong may. If you have time, you should definitely keep your DMs open. You don’t need to become everyone’s best friend, but it doesn’t hurt to give avid readers a moment of your time. Readers like to know that you are person and not a robot collecting followers for the sake of numbers.

Be Consistent

Do your best to post at consistent times (whether its 3x a day or 2x a week, do what works best for you). Readers like to know when to expect another post. You’ll also find that readers like to follow accounts they know are active. Being a consistent writer can also be finding a niche. This doesn’t mean that you have to limit yourself to only one genre… but it doesn’t hurt to find a unique style that readers will associate with your work.

Have Solid Content

When readers follow a writing account, it’s because they want to read your writing. Be careful not to post too much personal/random content on your account page. Be mindful of how many selfies you are posting. However, it’s okay to go crazy with the InstaStories feature. Basically, keep your writing account, a writing account. Keep most of the fluff and the extra stuff (family photos, selfies, internet memes, and so forth) only on InstaStories. Also, beware that the internet is filled with Grammar Nazis… and they can be quite an opinionated bunch. Try to read over everything before you post it to avoid those little errors. However, don’t feel bad if you make a mistake on occasion… we all do!

Captivate Readers

Make your posts aesthetically pleasing. Use readable fonts in a readable size. Don’t force your readers to torture their eyes trying to figure out what you wrote. It will only distract from your content. Use eye catching images. Create clean looking pieces. Finding your image style is something that comes with time, trial and error. Many of my own first posts look like a crap. It was definitely a learning curve for me. Find apps that allow you to present your words in a way that will enhance the experience, rather than take away from it. Also, if you are posting longer pieces, it is often easier to post your text in the description where it can be read easily and clearly. Remember, to leave spaces to break up your piece, which will make it easier for readers to digest quickly. Instagram is based on the instant gratification of its users. You might not like it, but you need to accept it. For longer pieces, I (and other writers) sometime pick a favorite/key line or snippet from your piece to place on your image to give readers a taste of what they will be reading in the description.

Create What YOU Love!

The most important part about writing, is loving what you do! When you write with passion, readers can feel it. Write what you like, what you have experience with, and just whatever speaks to you. Don’t get too caught up in writing for the masses. You can’t please everyone. Writing is an art. Everyone has something to contribute, so if you do you… you can’t go wrong.


I hope you found some of these tips helpful. Now go out and write! The words are waiting! Please feel free to comment with your own useful tips! I’d love to hear what has worked for you!


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